Projects

I design tomorrow’s experiences for today’s boldest clients.

Many of my most impactful contributions are protected by NDAs and confidentiality agreements. While I can't share full details, I’ve curated project overviews to offer a glimpse into my work. Explore the links below for highlights, key contributions, and select visuals. If you’re interested, feel free to reach out—I’d love to share more!

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UX Design eCommerce Product Design

REI Co-op
Membership Subscription

As Principal Product Designer for REI’s bold test-and-learn Membership Subscription pilot, I collaborated closely with engineering, UX, and brand teams to champion customer-centric design and prepare the product for rapid market testing.
Project Overview
UX Design FinTech Product Design

Total Expert
AI-driven platform product design

As Senior Product Designer, I led the design of Total Expert’s Customer Journeys platform, transforming campaign management into an AI/ML-driven, canvas-based application shaped by user research, competitive analysis, and iterative design for a more intuitive, efficient experience.
Project Overview
UX Design Technology

KPMG
customer and employee tools

As an embedded consultant, I worked on AI-driven product design tools—including chatbots and HR systems—and developed a foundational strategy for the Design System Blueprint to drive innovation and consistency across platforms.
Project Overview
eCommerce Product Design

Kroger
systems thinking for groceries

As Senior Product Designer for Kroger’s COVID-era grocery pickup launch, I led agile workshops, cross-functional collaboration, and iterative design to ensure rapid, customer-focused implementation across a complex, siloed organization.
Project Overview
Energy Product Design

Xcel Energy
outage tools and customer experiences

As a UX Designer for Xcel Energy’s site redesign, I conducted competitive research, stakeholder interviews, and iterative design to improve outage tools, promote sustainable energy options, and enhance user experiences for residential and business customers.
Project Overview
UX Design Healthcare Design System

Optum Health
member portal and design system

As the UX Lead Designer on Optum's Member Portal redesign, I provided comprehensive design solutions — including wireframes, prototypes, and Design Systems — while advocating for end users through extensive testing.
Project Overview
FinTech AI Chatbot

US Bank
conversational AI-chatbot design

As a consultant for US Bank, I partnered with Accessibility experts to design and develop the bank’s first AI-powered chatbot, modernizing their site and streamlining customer service interactions through machine learning.
Project Overview
UX Design Design System

USAF
satellite tracking dashboard

As a consultant for a space-tech startup, I supported the redesign of the USAF’s Satellite Tracking Dashboard by creating wireframes, design systems, and stakeholder surveys, collaborating with developers to deliver optimized upgrades for military satellite tracking screens.
Project Overview
UX Design Healthcare Design System

HealthPartners
design system & global site redesign

As a UX consultant for HealthPartners’ global redesign, I led the creation of a cohesive Design System Library and developed UX strategies to unify diverse brands under a consistent narrative, replacing fragmented legacy designs and code across their healthcare properties.
Project Overview
UX Design Automotive

Subaru
design system & global site redesign

As part of Subaru’s global site Redesign Team at agency of record Carmichael Lynch, I led IA and UX efforts—focused on navigation, design systems, and data-driven research—to shape the site’s architecture.
Project Overview
UX Design eCommerce Design System

Target
design system & cart and checkout

At Target, I partnered with cross-functional teams to define and launch the first iteration of the Retail Design System, while designing wireframes and conducting research to refine the Cart and Checkout flow for an enhanced customer experience.
Project Overview