Ford
AI/ML Customer Navigation Experience

  • Company
    Ford Motors
  • Role
    Product Designer / IA
  • Project
    AI/ML Customer Navigation
  • Industry
    Automotive

Project Overview | Ford Motors

For the Ford Customer Navigation project, I redefined the navigation experience with an AI/ML-powered personalized model, leveraging competitive research to craft a tailored strategy and delivering pixel-perfect UI comps and functional prototypes that directly advanced business goals.

Key Contributions: Product Designer / IA

Designed an adaptive navigation system powered by AI/ML that learns from user interactions to provide personalized search results and custom navigation paths, enhancing overall customer engagement.
Conducted in-depth competitive research to inform Ford's navigation and UX strategy, ensuring that the design was both innovative and aligned with industry standards.
Collaborated on pixel-perfect design comps and developed detailed, functional prototypes to ensure a smooth transition from concept to implementation, supporting Ford's ambitious navigation goals.

Strict NDAs mean I can’t share the detailed case studies from my time at Ford publicly, but I’d be happy to discuss my contributions in more detail. Reach out to schedule a conversation!

Driving Navigation Innovation

In the Ford project, I reimagined customer navigation with an AI/ML-driven model that learns from user interactions within subgroups, presenting the most relevant links to each individual. This tailored approach enhances engagement, streamlines workflows, and boosts accessibility while still allowing access to the full, original navigation when desired.

  • Created detailed functional prototypes
  • Competitive industry analysis
  • Cross-departmental collaboration
  • Future-state design strategy
  • Re-imagined customer navigation
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