As Principal Product Designer for REI’s Membership Subscription pilot, I defined the design strategy, led user research, and collaborated across engineering, UX, and brand teams to deliver a customer-first product for market testing.
As Principal Product Designer at REI, I led the design of a bold test-and-learn pilot for an enterprise retailer, collaborating closely with engineers, UX copywriters, research and brand teams to keep the customer's voice at the forefront. I was brought in to swiftly integrate the customer’s perspective and ready the product for an imminent market test.
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In this high-profile innovation project, adaptability within a collaborative team was crucial, alongside the ability to champion product design and advocate strongly for customer needs.
