I'm Kari Brennan

Messy design problems are my specialty.

These project overviews highlight my role, contributions, and the impact of the experiences I’ve helped create.

Projects

A collection of creative and complex problems I’ve helped solve.
These selected projects showcase work across art direction, UX design, research, and product experiences.

REI Co-op
Membership Subscription

UX Design eCommerce Product Design
Led end-to-end UX for REI's 18-month Membership Subscription pilot as the first dedicated design lead, establishing research and design process across a complex digital-to-store retail ecosystem, from stakeholder workshops and mixed-method research through brand-approved launch.
Project Overview

KPMG
customer and employee tools

UX Design Technology
As an embedded consultant at a Big Four firm, I designed a proprietary agentic AI chatbot, employee reimbursement workflows, and a State of Colorado healthcare portal, while establishing a foundational design system and introducing formal UX research practices across two client organizations.
Project Overview

Ford
AI-driven customer navigation experience

Information Architecture Automotive UX Design
I designed a dual-personalization IA model for FordPro.com that adapted navigation from user profile data, applying retail personalization logic from leading consumer brands to an enterprise B2B fleet platform to inform AI/ML content surfacing strategy at scale.
Project Overview