Ford Motors
AI/ML-Infused Custom Navigation

In the FordPro Customer Navigation project, I strategized a new vision for customer navigation which redefined the navigation experience with an AI/ML-powered, personalized model. I drew on competitive research to craft a tailored strategy, pixel-perfect UI comps, and detailed functional prototypes aligned with strategic goals.

  • Client:
    Ford Motors
  • Role:
    Product Designer / IA
  • Project:
    FordPro Customer Navigation
  • Industry:
    Automotive

Project Overview:
AI/ML Customer Navigation Experience

In the FordPro Customer Navigation project, I strategized a new vision for customer navigation which redefined the navigation experience with an AI/ML-powered, personalized model. I drew on competitive research to craft a tailored strategy, pixel-perfect UI comps, and detailed functional prototypes aligned with strategic goals.

Key Contributions

Designed an adaptive navigation system powered by AI/ML that learns from user interactions to provide personalized search results and custom navigation paths, enhancing overall customer engagement.
Conducted in-depth competitive research to inform Ford's navigation and UX strategy, ensuring that the design was both innovative and aligned with industry standards.
Collaborated on pixel-perfect design comps and developed detailed, functional prototypes to ensure a smooth transition from concept to implementation, supporting Ford's ambitious navigation goals.
  • Company:
    Ford Motors
  • Role:
    Product Designer / IA
  • Project:
    AI/ML- Customer Navigation Experience

Strict NDAs mean I can’t share the detailed case studies from my time at Ford publicly, but I’d be happy to discuss my contributions in more detail. Reach out to schedule a conversation!

Driving Navigation Innovation

In the FordPro project, I reimagined customer navigation with an AI/ML-driven model that learns from user interactions within subgroups, presenting the most relevant links to each individual. This tailored approach enhances engagement, streamlines workflows, and boosts accessibility while still allowing access to the full, original navigation when desired.

  • Created detailed functional prototypes
  • Competitive industry analysis
  • Cross-departmental collaboration
  • Future-state design strategy
  • Re-imagined customer navigation
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