Kroger
Grocery Pickup

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As Senior Product Designer for Kroger’s COVID-era grocery pickup launch, I led agile workshops, cross-functional collaboration, and iterative design to ensure rapid, customer-focused implementation across a complex, siloed organization.

  • Company:
    Kroger
  • Role:
    Senior Product Designer
  • Projects:
    Customer Journeys
    Grocery Pickup
  • Initiatives:
    Employee Onboarding System
  • Industry:
    eCommerce

Project Overview:
Grocery Pickup

I led the Product Design to rapidly stand up both grocery pickup product during the first months of COVID lockdown uncertainty. My role required the ability to zoom in and out from high level to personal level when considering both the connected systems and the customers.

Working on an integrated agile team, I facilitated workshops, conducted ongoing in-store research, and both designed and directed design work in a process of rapid iteration.

Key Contributions

My role was pivotal in collaborating with cross-functional teams—developers, designers, stakeholders, and product managers—across legacy enterprise systems. In a highly siloed organization, I used diplomacy and persistence to break down barriers, drive communication, and ensure fast, accurate project implementation.
As Senior Product Designer, my role focused on design leadership and art direction from a UX perspective. I collaborated closely with the development team, leading consultants and junior designers to translate business needs into pixel-perfect, detailed UI designs. Additionally, I designed and implemented onboarding and offboarding processes for new team members in my city during COVID.
To break down silos and foster communication, I planned and led tailored workshops, including journey mapping and jobs-to-be-done sessions. I also streamlined the Google Design Sprint into a one-day format to accommodate the schedules of my busy product development team.
  • Company:
    Kroger
  • Role:
    Senior Product Designer
  • Projects:
    Customer Journeys
    Employee Onboarding System
    Grocery Pickup

Did this project overview spark your curiosity? There’s more to explore—UX insights, research readouts, wireframes, workshop highlights, journey maps, prototypes, and iterative designs are all part of the story. Reach out for credentials to dive into the full case study!

Essential Experiences in Critical Times.

Working on an integrated agile team, I facilitated workshops, conducted ongoing in-store research, and both designed and directed design work in a process of rapid iteration.

  • Cross-Functional Collaboration.
  • Support and mentor design team.
  • Plan, create and facilitate Design Sprints.
  • User-centered ways of work.
  • Establish employee onboarding / offboarding processes.
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