Grocery Pickup + Customer Journeys

I led the Product Design to rapidly stand up both grocery pickup product during the first months of COVID lockdown uncertainty. My role required the ability to zoom in and out from high level to personal level when considering both the connected systems and the customers.

Working on an integrated agile team, I facilitated workshops, conducted ongoing in-store research, and both designed and directed design work in a process of rapid iteration.

  • Company:
    Kroger
  • Role:
    Senior Product Designer
  • Project:
    Grocery Pickup
    Customer Journeys

Created the BBY DNA (Digital Notebook App), which allows IHAs to quickly capture home consult notes on their mobile phones. Collaborated with the internal Business Stakeholders and Development teams to provide UX and Product Design support in all areas of the MVP lifecycle.

  • UX Evaluation and Strategy
  • Created, concepted and designed MVP mobile experience
  • Facilitated workshops for developers and stakeholders
  • Comprehensive content audit and competive analysis
  • Detailed wireframes, documentation and user flows

Empowering In-Home Advisors to Fulfill Customer Dreams

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