At Xcel Energy, I contributed to a comprehensive site redesign, focusing on improving access to critical outage information, promoting sustainable energy solutions, and enhancing user experiences for both business and residential customers.
The Xcel Energy site redesign aimed to modernize digital experiences by improving access to essential tools for residential and business users, including outage alerts, energy usage tracking, and billing clarity. The project also prioritized promoting sustainable energy solutions like solar and low-carbon options, aligning with Xcel’s mission of advancing energy efficiency.
Strict NDAs mean I can’t share the detailed case studies from my time at Xcel Energy publicly, but I’d be happy to discuss my contributions in more detail. Reach out to schedule a conversation!
Actively involved in the end-to-end UX process, I developed UX strategies informed by competitive research within the energy and power industry to uncover best practices. I conducted detailed site audits, created iterative wireframes, and collaborated with internal subject matter experts through interviews to identify user needs, align with business objectives, and deliver a comprehensive gap analysis.
