Target Corporation
Retail Design System & Cart/Checkout UX
  • Company
    Target Corporation
  • Role
    Senior Interaction Designer
  • Projects
    Cart & Checkout
    Retail Design System
    Wedding and Baby Registry
  • Industry
    eCommerce

Project Overview | Target Corporation

As a Senior Experience Design consultant at Target, I partnered with engineering and product teams to define and launch the first iteration of Target's Retail Design System using Atomic Design methodology. This involved a comprehensive content audit and creating design components across all major page types at every breakpoint, from jumbo to micro, based on Bootstrap grid standards.

In parallel, I designed wireframes for the full Cart and Checkout experience and ran iterative user testing sessions, recording and presenting videos of real user feedback to stakeholders, designers, developers, and product teams to drive informed design decisions. I also contributed to delivery services and email design projects across other teams, working within Target's brand standards throughout.

Key Contributions

Conducted a comprehensive content audit to identify gaps and inconsistencies across the customer journey from browse to checkout, partnering closely with engineering, product, and design teams to align on process and establish consistent standards.
As the lead consultant on the founding Design System team, I collaborated with developers, product managers, and accessibility specialists to define and launch the first iteration of Target's Retail Design System using Atomic Design methodology.
Designed wireframes for the Cart, Checkout, and Registry flows, creating responsive Bootstrap templates across all breakpoints. Ran iterative rounds of user testing, recording sessions and presenting findings to stakeholders and cross-functional teams to inform design decisions.

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Hitting the Bullseye

At Target, I contributed across multiple streams, from helping establish the Retail Design System to designing and testing the Cart and Checkout experience, working closely with engineering, product, and design teams throughout.

  • Visual and interaction design across Cart, Checkout, and Registry flows
  • Wireframes and low-to-high fidelity UI across all breakpoints
  • Comprehensive content audit to identify gaps across the customer journey
  • Iterative user research and testing with recorded sessions presented to stakeholders
  • Cross-functional collaboration with engineering, product, and accessibility teams
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