Target Corporation

Cart & Checkout Experience

  • Company:
    Target Corporation
  • Role:
    Senior Interaction Designer
  • Projects:
    Design Pattern Library
    Cart & Checkout
  • Industry:
    eCommerce

At Target, I partnered with cross-functional teams to define and launch the first iteration of the Retail Design System, while designing wireframes and conducting research to refine the Cart and Checkout flow for an enhanced customer experience.

Project Overview: Cart & Checkout Experience

Partnering with cross-functional teams, I defined internal processes like bootstrap grid patterns and DPL while enhancing the user experience. I conducted an in-depth audit to streamline the customer journey from start to checkout, and created responsive templates for a seamless shopping experience across devices.

Key Contributions

As a Experience Design consultant at Target, I conducted an in-depth audit to streamline the customer journey from start to checkout. Partnering with cross-functional teams, I optimized internal processes like grid patterns to assist development and enhance the user experience.
Collaborating with the founding Design System team that included developers, product managers, and accessibility specialists, I played a key role in defining and launching the first iteration of Target’s Retail Design System using Atomic Design methodology.
At Target, I designed and optimized wireframes for the Cart, Checkout, and Registry flows, creating responsive Bootstrap templates for a seamless experience across devices. I also designed Target emails, continuously refining the user experience through testing.
  • Company:
    Target Corporation
  • Role:
    Senior Interaction Designer
  • Projects:
    Design Pattern Library
    Cart & Checkout

Did this project overview spark your curiosity? There’s more to explore—UX insights, research readouts, wireframes, workshop highlights, journey maps, prototypes, and iterative designs are all part of the story. Reach out for credentials to dive into the full case study!

Hitting the Bullseye

Target Corporation is dedicated to delivering a seamless, user-focused experience from start to checkout, constantly seeking ways to improve and optimize the journey for customers. My role involved several key elements in this experience:

  • Visual and Interaction Design
  • Wireframes and Low-to-High Fidelity UI Designs
  • Detailed Content Audit
  • User Research and Testing
  • UX Team Brainstorming Sessions
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