Target Corporation

Cart & Checkout Experience

Target Cart & Checkout Experience

Partnering with cross-functional teams, I defined internal processes like bootstrap grid patterns and DPL while enhancing the user experience. I conducted an in-depth audit to streamline the customer journey from start to checkout, and created responsive templates for a seamless shopping experience across devices.

Core Responsibilities

Collaborating with the founding Design System team that included developers, product managers, and accessibility specialists, I played a key role in defining and launching the first iteration of Target’s Retail Design System using Atomic Design methodology.
As a Experience Design consultant at Target, I conducted an in-depth audit to streamline the customer journey from start to checkout. Partnering with cross-functional teams, I optimized internal processes like grid patterns to assist development and enhance the user experience.
At Target, I designed and optimized wireframes for the Cart, Checkout, and Registry flows, creating responsive Bootstrap templates for a seamless experience across devices. I also designed Target emails, continuously refining the user experience through testing.
  • Company:
    Target Corporation
  • Role:
    Senior Interaction Designer
  • Projects:
    Design Pattern Library
    Cart & Checkout

Hitting the Bullseye

Target Corporation is dedicated to delivering a seamless, user-focused experience from start to checkout, constantly seeking ways to improve and optimize the journey for customers. My role involved several key elements in this experience:

  • Visual and Interaction Design
  • Wireframes and Low-to-High Fidelity UI Designs
  • Detailed Content Audit
  • User Research and Testing
  • UX Team Brainstorming Sessions
Case Study: Coming Soon
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