Projects

A collection of creative and complex problems I’ve helped solve.
These project overviews highlight my role, contributions, and the impact of the experiences I’ve helped create.

REI Co-op
Membership Subscription

UX Design eCommerce Product Design
Led end-to-end UX for REI's 18-month Membership Subscription pilot as the first dedicated design lead, establishing research and design process across a complex digital-to-store retail ecosystem, from stakeholder workshops and mixed-method research through brand-approved launch.
Project Overview

KPMG
customer and employee tools

UX Design Technology
As an embedded consultant at a Big Four firm, I designed a proprietary agentic AI chatbot, employee reimbursement workflows, and a State of Colorado healthcare portal, while establishing a foundational design system and introducing formal UX research practices across two client organizations.
Project Overview

Ford
AI-driven customer navigation experience

Information Architecture Automotive UX Design
I designed a dual-personalization IA model for FordPro.com that adapted navigation from user profile data, applying retail personalization logic from leading consumer brands to an enterprise B2B fleet platform to inform AI/ML content surfacing strategy at scale.
Project Overview

Total Expert
AI-driven platform product design

UX Design FinTech Product Design
Led end-to-end MVP design of a canvas-based AI/ML customer journey platform for a FinTech SaaS company, replacing a form-driven system with an intuitive, progressive-disclosure experience built through deep research, cross-functional collaboration, and a foundational design system.
Project Overview

Kroger
systems thinking for groceries

eCommerce Product Design
As Senior Product Designer for Kroger’s COVID-era grocery pickup launch, I led agile workshops, cross-functional collaboration, and iterative design to ensure rapid, customer-focused implementation across a complex, siloed organization.
Project Overview

Xcel Energy
outage tools and customer experiences

Energy Product Design
As a UX Designer for Xcel Energy’s site redesign, I conducted competitive research, stakeholder interviews, and iterative design to improve outage tools, promote sustainable energy options, and enhance user experiences for residential and business customers.
Project Overview

Optum Health
member portal and design system

UX Design Healthcare Design System
As the UX Lead Designer on Optum's Member Portal redesign, I provided comprehensive design solutions — including wireframes, prototypes, and Design Systems — while advocating for end users through extensive testing.
Project Overview

US Bank
conversational AI-chatbot design

FinTech AI Chatbot
As a consultant for US Bank, I partnered with Accessibility experts to design and develop the bank’s first AI-powered chatbot, modernizing their site and streamlining customer service interactions through machine learning.
Project Overview

USAF
satellite tracking dashboard

UX Design Design System
As a consultant for a space-tech startup, I supported the redesign of the USAF’s Satellite Tracking Dashboard by creating wireframes, design systems, and stakeholder surveys, collaborating with developers to deliver optimized upgrades for military satellite tracking screens.
Project Overview

HealthPartners
design system & global site redesign

UX Design Healthcare Design System
As a UX consultant for HealthPartners’ global redesign, I led the creation of a cohesive Design System Library and developed UX strategies to unify diverse brands under a consistent narrative, replacing fragmented legacy designs and code across their healthcare properties.
Project Overview

Subaru
design system & global site redesign

UX Design Automotive
As part of Subaru’s global site Redesign Team at agency of record Carmichael Lynch, I led IA and UX efforts—focused on navigation, design systems, and data-driven research—to shape the site’s architecture.
Project Overview

Target
design system & cart and checkout

UX Design eCommerce Design System
At Target, I partnered with cross-functional teams to define and launch the first iteration of the Retail Design System, while designing wireframes and conducting research to refine the Cart and Checkout flow for an enhanced customer experience.
Project Overview

Allina Health
healthcare directives, member portal & sign in / registration

UX Design Healthcare
Allina Health’s Healthcare Directives experience was redesigned with empathetic UX strategies, clear user flows, and supportive digital touchpoints that simplified end-of-life care planning while reflecting a mission of compassionate, patient-centered care.
Project Overview

Virtuwell
Healthcare Member Portal

UX Design Member Portal
Virtuwell’s Member Health Portal redesign introduced a more approachable digital healthcare experience through adaptive UX, responsive UI design, and a visual system that simplified complex diagnostic workflows and personalized care journeys.
Project Overview