Projects

The following project overview pages highlight my role, approach, and the impact of the solutions I've delivered across industries.
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REI Co-op
Membership Subscription

As Principal Product Designer for REI's bold test-and-learn Membership Subscription pilot, I collaborated closely with engineering, UX, and brand teams to champion customer-centric design and prepare the product for rapid market testing.
Project Overview

Total Expert
AI-driven platform product design

As Senior Product Designer, I led the design of Total Expert's Customer Journeys platform, transforming campaign management into an AI/ML-driven, canvas-based application shaped by user research, competitive analysis, and iterative design for a more intuitive, efficient experience.
Project Overview

KPMG
customer and employee tools

As an embedded consultant, I worked on AI-driven product design tools—including chatbots and HR systems—and developed a foundational strategy for the Design System Blueprint to drive innovation and consistency across platforms.
Project Overview

Ford
AI-driven customer navigation experience

I re-envisioned navigation with AI/ML to create a personalized experience, using competitive research to drive a tailored design strategy with pixel-perfect UI comps and functional prototypes.
Project Overview
eCommerce Product Design

Kroger
systems thinking for groceries

As Senior Product Designer for Kroger's COVID-era grocery pickup launch, I led agile workshops, cross-functional collaboration, and iterative design to ensure rapid, customer-focused implementation across a complex, siloed organization.
Project Overview

Xcel Energy
outage tools and customer experiences

As a UX Designer for Xcel Energy's site redesign, I conducted competitive research, stakeholder interviews, and iterative design to improve outage tools, promote sustainable energy options, and enhance user experiences for residential and business customers.
Project Overview

Best Buy
In-Home Advisor Mobile App

Designed the MVP for Best Buy's In-Home Advisors mobile app, delivering personalized expert consultations to help clients create tailored solutions for their home.
Project Overview

Optum Health
member portal and design system

As the UX Lead Designer on Optum's Member Portal redesign, I provided comprehensive design solutions — including wireframes, prototypes, and Design Systems — while advocating for end users through extensive testing.
Project Overview

US Bank
conversational AI-chatbot design

As a consultant for US Bank, I partnered with Accessibility experts to design and develop the bank's first AI-powered chatbot, modernizing their site and streamlining customer service interactions through machine learning.
Project Overview

USAF
satellite tracking dashboard

As a consultant for a space-tech startup, I supported the redesign of the USAF's Satellite Tracking Dashboard by creating wireframes, design systems, and stakeholder surveys, collaborating with developers to deliver optimized upgrades for military satellite tracking screens.
Project Overview

HealthPartners
design system & global site redesign

As a UX consultant for HealthPartners' global redesign, I led the creation of a cohesive Design System Library and developed UX strategies to unify diverse brands under a consistent narrative, replacing fragmented legacy designs and code across their healthcare properties.
Project Overview

Subaru
design system & global site redesign

As part of Subaru's global site Redesign Team at agency of record Carmichael Lynch, I led IA and UX efforts—focused on navigation, design systems, and data-driven research—to shape the site's architecture.
Project Overview

Target
design system & cart and checkout

At Target, I partnered with cross-functional teams to define and launch the first iteration of the Retail Design System, while designing wireframes and conducting research to refine the Cart and Checkout flow for an enhanced customer experience.
Project Overview