For Robinson Fresh’s farm-to-table journey, I crafted and art-directed responsive digital experiences, bringing their supply chain story to life across mobile, tablet, and desktop platforms.
Robinson Fresh, a division of C.H. Robinson and a leader in fresh produce, combines over 100 years of expertise in transportation services, logistics, and cold chain solutions. Known for delivering high-quality produce year-round, Robinson Fresh utilizes C.H. Robinson’s temperature-controlled carrier network and buying power to provide cost-effective, freshness-preserving solutions for customers worldwide.
In their quest to revitalize their online branding and connect their farm-to-table story with a new generation of consumers, Robinson Fresh partnered with JT Mega for a fresh perspective. The project aimed to craft a responsive digital experience that highlighted Robinson Fresh’s unique value proposition and deep commitment to quality and sustainability.
The final deliverable brought Robinson Fresh’s supply chain and farm-to-table story to life through an interactive, responsive digital experience. By blending strategy, creativity, and user-centered design, the project successfully showcased the company’s dedication to freshness, quality, and innovation.
