Revolutionizing the in-store retail experience, I spearheaded the design and implementation of Nike's innovative iPad app, seamlessly blending interactive prototypes, striking visuals, and creative project management to deliver a tool that scaled from pilot to global success.
As Digital Art Director on Nike’s in-store iPad app, I played a pivotal role in redefining the brick-and-mortar retail experience through an innovative pilot project. I led the digital design implementation, creating functional interaction prototypes and an animated motion study in Adobe Flash to visualize user flows and guide development. These assets ensured accuracy in product flow and alignment with the app’s vision.
Following design approval, I transitioned into a Creative Project Management role to oversee implementation, track progress, and ensure on-time delivery. Initially launched as a pilot, the Nike+ iPad App demonstrated its value by scaling to over 2,500 stores across the U.S. and eventually expanding to the European market, showcasing its success and far-reaching impact.
As Digital Art Director, I laced up Nike’s in-store iPad app with cutting-edge visuals and seamless interaction design, transforming a pilot project into a global retail game-changer.
