For this global Nike training initiative, I designed visually compelling creative concepts that embodied the brand’s energy and ethos. Bold animations brought the training modules to life, delivering a striking and impactful campaign.
The Category GamePLAN (CGP) is Nike’s unified process for creating seasonal product assortments that align with consumer passions. By integrating categories, geographies, and key functions, CGP delivers consumer-focused stories that reflect how people live and play—whether in football, running, or basketball.
To support this initiative, I developed a series of online training modules during my contract with The New Group (TNG). As a Visual Designer and Animator, I leveraged Nike’s iconic brand imagery and my creative expertise to craft original concepts and custom animations synchronized with audio tracks. These dynamic elements transformed the training modules into an engaging, visually cohesive experience, perfectly aligned with Nike’s bold storytelling.
As Visual Designer / Animator, I energized Nike’s global training initiative with bold visuals and custom animations, perfectly synced to the rhythm of their iconic storytelling—resulting in training modules that motivate, captivate, and deliver impact.
