Focused on creating a more inclusive experience for female anglers, I designed original creative concepts for Zebco, an iconic national fishing and outdoors brand. I implemented a clean, modern UI and cohesive visual brand language across desktop and mobile platforms, enhancing accessibility and user engagement.
Zebco, a trusted name in fishing equipment since 1949, is known for its innovative reels that cater to anglers of all skill levels. From their easy-to-use spincast reels to heavy-duty baitcast models, Zebco has built a reputation for quality and accessibility. Iconic products like the Zebco 33 and ROAM reels have made the brand a favorite among fishing enthusiasts.
Female anglers, an often-overlooked audience, represent a growing segment of Zebco’s customer base, especially as fishing becomes a cherished family activity enjoyed across generations. To modernize and expand Zebco’s reach, I designed original creative concepts for the brand’s digital presence. Focused on creating a more inclusive and accessible experience for female anglers, I implemented a clean, modern UI and cohesive visual brand language across both desktop and mobile platforms.
The refreshed design enhanced user engagement by combining a user-centered approach with Zebco’s rich heritage, creating an online experience as reliable and inviting as their products.
