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Zebco is a beloved fishing brand with deep roots, but their digital presence wasn't speaking to female anglers, a growing part of their customer base. I was brought in as a freelance Digital Art Director at GdB to help change that.
I designed original creative concepts for the digital brand refresh, working through multiple design directions to find something that felt modern and inclusive without losing what made Zebco iconic. The result was a clean, cohesive visual language that worked across both desktop and mobile.
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The refreshed design enhanced user engagement by combining a user-centered approach with Zebco’s rich heritage, creating an online experience as reliable and inviting as their products.