Geek Squad Scheduling

Best Buy's In-Home Advisors offer expert advice and services through personalized at-home consultations nationwide. This service provides clients with a dedicated Best Buy expert who recommends tailored products and services to help achieve their goals.

I was hired on to provide UX / IA and Visual Design services for the Best Buy / GSoD Smart Home project, a high- visibility product focused on consumer-facing service design solutions.

Core Responsibilities

Research and Testing

In an iterative design loop, I coordinated research and expert interviews with Geek Squad team members, capturing invaluable feedback to refine UI designs and test wireframes across multiple levels of fidelity.

End-to-End Design + Roadmap

Collaborating with stakeholders, I mapped out key touchpoints in the customer and Geek Squad journey, crafting a detailed roadmap for complex use cases. This strategy guided the evolution of wireframes and functional prototypes, bringing clarity and precision to each iteration.

Design Presentation and Collaboration

In my UX role, I collaborated with cross-functional teams—stakeholders, Geek Squad experts, developers, writers, and researchers—to create user-centered designs. I presented concepts and research clearly, while documenting detailed UI instructions for seamless team implementation.

Client:

Best Buy Corporation
Role:

Senior UX Designer
Project:

Mobile App Design

The Geek Squad Journey

On this fast-paced, high-visibility project, I led UX and visual design, delivering wireframes, responsive comps, and documentation while collaborating with business, dev, and accessibility teams. My role included brainstorming, guiding IA/UX for stakeholders, mentoring junior designers, and driving cross-team collaboration through whiteboarding and flowcharts.